Be a Part of Our New Study

Last year, my colleagues and I at PARC began an ambitious study in WoW examining how our behaviors in virtual worlds may relate to our real world demographics and personality. You can read our preliminary findings at the PlayOn blog. We are now launching our second phase of the study which expands recruitment to WoW players on EU servers. If you currently play WoW on a US or EU server and are interested in being a part of our new study, keep reading:

Have you ever wondered if playing a gnome in World of Warcraft says something about a player's personality? Is it really the case that women prefer to play healers? And how similar or different are US and EU players? We are social scientists at the Palo Alto Research Centers and we too have often wondered about these questions. And that's what this study is about. 

To be a part of our newest research project only takes about 15 minutes to complete a web survey. We will then use an automated script to collect your characters' data from the Armory. 

Click on this link to begin: http://wow.parc.com/survey/start.php

I would really appreciate your help in spreading the word about this study, particularly if you live in the EU and are fluent in a different language. The more WoW players we can get, the better our findings will be. A post on your guild's forum, a quick twitter mention, or telling a RL friend who plays WoW are all ways you can help.