Once we have these 5 motivations validated,
we can begin to look at how they relate to personality, age
and gender among other things.
Male players scored significantly higher than
female players on Achievement (T=14.8, Mmale(5939)=7.42,
Mfemale(736)=6.65, p<.001). The percent of male and female
players in each quintile of the Achievement factor is shown
Female players scored significantly higher
on Relationship than male players (T=-11.1, Mmale(5939)=6.70,
Male players scored significantly higher on
Grief than female players (T=11.1, Mmale(5939)=3.49,
Female players scored marginally, but significantly,
higher than male players on Immersion (T=-3.99, Mmale(5939)=7.37,
Male and female players did not score significantly
differently on Leadership.
Among male players, age was negatively correlated
with Grief (r=-.32) and Achievement (r=-.23). In other words,
older male players tend to score lower on these two motivations
than younger players. Among female players, the correlations
were much weaker and none were above (r=+/-0.20).
With regards to the Big-5
Personality Factors, Immersion correlates positively
with Openness (r=.36), Grief correlate negatively with Agreeableness
(r=-.44), Achievement correlates negatively with Agreeableness
(r=-.24), and Leadership correlates positively with Extraversion
(r=.35) and negatively with Neuroticism (r=-.23). Relationship
doesn't correlate highly with any Big-5 Factor.
Finally, I correlated the motivations with
hours played per week to see whether any of the motivations
would be a good predictor of time spent playing the game.
It was found that the Relationship motivation was the most
correlated with hours played per week (r=0.24). The surprising
thing was that this correlation held true to for both male
and female players when the correlation was run again for
both groups separately (r=.24 and r=.25 respectively). The
average hours played per week for male and female gamers in
each quintile of the Relationship factor is shown here. Notice
that about a 10 hour difference in hours played per week for
both male and female players can be accounted for by this
None of the other motivations correlated at
higher than (r=0.10).