Likelihood of Quitting
We've looked at player fatigue and likelihood of quitting before. In this article, we'll drill down a bit more and look at which demographic and play factors are most likely to drive quitting. These differences would also hint at how a game population changes as a game matures, in terms of which kinds of player are most likely to stay in or leave the population.
One stable finding we've seen before is that female players are less likely to quit an MMO. In the question below, players were asked to rate the likelihood that they would quit in the next 3 months on a 5-point scale (1 = Very Unlikely, 5 = Very Likely). The graph also shows an age trend. Older players are less likely to quit compared with younger players. Or more accurately, male players are less likely to quit as they get older. Female players across all age groups are just as likely to quit. Once past the age of 35, male and female players seem to have converged on the same likelihood of quitting.
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