A Model of Player Motivations
The subcomponents generated by the factor analysis are NOT player types. It is NOT the case that we have come up with 10 boxes that we can put players in, but rather, we have revealed 10 subcomponents that co-exist and together reveal the motivations of a player. Bartle assumed that your underlying motivations "suppressed" each other. In other words, the more of an Achiever you were, the less of a Socializer, Explorer and Killer you could be, but just because you like ice-cream doesn't mean you will hate pasta. The assumption of polarized motivations is also not supported by the correlations of the current data set. The Achievement component is not negatively correlated with the Socializing component as Bartle's model would predict. In fact, it is mildly positively correlated (r = .10, p < .001). A more detailed comparison between the Types vs. Components approach is presented in a separate article.
The factor analysis also revealed several important ways where the data differed from Bartle's theoretical model:
1) Socializing and Role-Playing: Bartle proposed that people who like to chat and make friends are also the people who like to role-play. These are in fact two independent motivations.
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