I'm the co-founder and analytics lead of a consulting practice around game analytics.

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The Daedalus Project was an online survey of MMORPG players. It is currently now in hibernation, but the archives are still available. MMORPGs (an acronym for Massively-Multiplayer Online Role-Playing Games) are a video game genre that allow thousands of people to interact, compete, and collaborate in an online virtual environment. Between 2002 and 2009, more than 40,000 MMORPG players participated in the project.

Selected Online Articles:

Superstitions: Exploring superstitions in MMOs and how they develop.

Social Architectures in Virtual Worlds: How do the rules in virtual worlds encourage certain social behaviors?

Selected Published Articles:

Yee, N. (2008). Maps of Digital Desires: Exploring the Topography of Gender and Play in Online Games. In Kafai, Y., Heeter, C., Denner, J., & Sun, J. (Eds.), Beyond Barbie and Mortal Kombat: New Perspectives on Gender and Gaming (pp. 83-96). Cambridge, MA: MIT Press. PDF

Yee, N. (2006). Motivations of Play in Online Games. CyberPsychology and Behavior, 9, 772-775. PDF

Yee, N. (2006). The Demographics, Motivations and Derived Experiences of Users of Massively-Multiuser Online Graphical Environments. PRESENCE: Teleoperators and Virtual Environments, 15, 309-329. PDF

Yee, N. (2006). The Labor of Fun: How Video Games Blur the Boundaries of Work and Play. Games and Culture , 1, 68-71. PDF


The Daedalus Project
Stanford VR Lab
PARC PlayOn Group
Logic Puzzles
Brief Bio