In Their Own Words: The Achievement Component
While many players describe a desire to achieve in the game, there appear to be two different threads of where the satisfaction lies. One group of players derive satisfaction from the constant progress offered by the game mechanisms, while the other group of players are driven mainly to reach a goal (typically the end-game).
Progress / Advancement
It gives me the illusion of progress, I know that. I hate the level of frustrated progress in the r/w so I play the game and lvl up instead. It is *crack* for the achievement center of the brain, like cocaine affects the pleasure center. They need to regulate this industry, or many frustrated children will ruin their school progress. [WoW, M, 34]
As soon as the effort required by the treadmill from me no longer is rewarded with and equally significant reward, I lose interest and stop playing. Thus I rarely hit the max level because when I get close the cost/benefit ratio usually takes a nosedive and it feels like work. [WoW, M, 25]
Also, it is difficult to stop playing if I am very near the next character level. I feel achievement is my greatest motivation for playing. I can't wait to level again and get that new ability or skill or awesome weapon, but I never want to hit max level ... World of Warcraft does provide a lot of interesting 'end game' content that max level players can enjoy and I look forward to that. [WoW, M, 28]
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